ABOUT THE REFORMD GROUP
The ReFormd Group is Asia’s fastest-growing fitness and performance brand, proudly originating from Singapore.
Built on the belief that everyone deserves access to high-quality training, recovery, education, and lifestyle experiences, The ReFormd Group was created to offer top-of-the-line amenities, accessibility, and exceptional service that remains value-for-money for people from all backgrounds.
Today, The ReFormd Group delivers a true end-to-end fitness ecosystem across 40+ businesses, spanning personalised coaching with ReFormd Personal Training, sports performance testing and coaching with Forged by RF, next-generation recovery with Shelter by RF, tech and lifestyle products with The Laboratory by RF, and over 20 managed gym and fitness locations. Together, these brands support individuals from their first steps into fitness to elite-level training, integrated recovery, and their long-term lifestyle.
From the everyday mover to the competitive athlete, ReFormd’s mission remains the same:
to empower every individual to Progress All Ways, Always.
Asia’s Fastest Growing Fitness Brand
At The ReFormd Group, we ensure that our professionalism aligns with our commitment to excellence by always giving value first, be it to our employees or customers, while maintaining cleanliness, premium facilities and workplaces while upholding the highest standards of professional service.
Our culture is centered around innovation and adaptability to stay attuned to the rapidly changing world. We prioritise respect and fairness for all members of our team and clients, and actively foster a collaborative environment built on growth, loyalty, trust, integrity, and transparency.
WHY REFORMD?
At The ReFormd Group, we prioritize accessibility by ensuring that our facilities and workplaces are designed with convenience in mind. Our locations are strategically chosen to be easily reachable, whether by public transportation or by car. Inside our facilities, we maintain clear signage and layouts that make navigation intuitive and hassle-free. We aim to enhance the overall experience and satisfaction of everyone who interacts with The ReFormd Group.
Value is at the core of everything we do at The ReFormd Group. We believe in delivering exceptional quality and service at competitive prices. For our customers, it means providing products and services that exceed expectations in terms of both performance and affordability.
We continuously seek ways to optimize costs without compromising on quality, ensuring that every interaction with us provides great value. By prioritizing value, we build long-term relationships based on trust and satisfaction.
We uphold the highest standards of professional service across all interactions. This begins with our dedicated team members who are trained to anticipate needs and deliver personalized experiences. We listen actively to our customers, responding promptly and effectively to their inquiries and feedback. We strive to create memorable experiences that demonstrate our dedication to customer satisfaction. Every customer interaction is testament to our continuous commitment to excellence.
At The ReFormd Group, in our bid of commitment to excellence and innovation, we always invest in top-of-the-line equipment, be it for efficiency, safety or service quality. We believe in providing the best resources to empower our team to deliver the best results for our clients and customers
Our dedication to top-tier equipment reflects our proactive approach to staying ahead in a competitive market and ensuring optimal performance across all aspects of our business.
